Two things. Our savory protein powders mix into food you already eat, like eggs, pasta, rice, and mac and cheese, adding 15 to 22g of protein per serving while making it taste better. We've also expanded into high-protein food you cook at home. No shakes, no chalky smoothies, no meal replacement. Just real food with more protein in it.

Absolutely. We don't care about follower count nearly as much as content quality and authentic enthusiasm. Some of our best creators started with under 1,000 followers. If your content is real, we want you.

Mostly TikTok and Instagram, including live selling on TikTok. We're expanding into YouTube Shorts, so Shorts creators are a fit too. If you create somewhere else and think there's a fit, apply anyway and tell us where.

You get product to start plus a discount code. You earn commission on sales through that code, paid monthly. Rates vary depending on platform and how much you're doing, so we set yours in writing when you're accepted rather than posting one number that wouldn't apply to everyone. Ongoing product depends on the campaign and what you're working on, and we'll tell you what to expect. There's no purchase requirement and no minimum order, and sales through your code are the only thing you earn on. If you stop posting, nothing happens except you stop earning.

Every partner gets one-on-one support: monthly content analysis, hook ideas, and a direct line to someone on our team by call or text. We also share what's performing across the program, so you're not guessing at what works. We're a small, hands-on team, and we're building long-term partnerships.

We believe people should eat better without having to replace their meals with powders and shakes. Everything we make is designed to work with the food you already love, boosting what's on your plate instead of replacing it. We're helping thousands of people get healthier by reconnecting them to real food. If that resonates with you, you're the kind of creator we're looking for.

When something you post performs well organically, we may ask to run it as a paid ad through our channels, which includes Meta as well as TikTok. That's always opt-in, with a defined usage window and territory, and we agree it in writing before anything runs. If a campaign involves broader usage of your likeness, that's a separate conversation with separate compensation.

Yes. If you're excited about the brand and think you'd be a great fit, apply. We'll send you product to get started if you're accepted. We'd rather you try them and be genuinely stoked than fake it.

As much or as little as you want. Some partners post once a week, some go all in. There's no rigid schedule, just be authentic and consistent. We'll work with you on campaign-specific asks. This is a conversation, not a contract you're locked into.

We review every application personally, no bots and no algorithms. Typically within 5 to 7 business days. If we're swamped it might take a bit longer, but you'll always hear from us either way.